Role: Art Director (progressed from Project Manager)
Client: H E D E S | Architectural & Luxury Lighting

Led visual direction and creative production, coordinating a 16-member multidisciplinary team across graphic design, photography, video and digital production. Oversaw photoshoots, product catalogues, packaging, brand communications and digital content, including two launched campaigns, from creative brief to final delivery.

Like:

Moon Advertising Agency 

Client Website

First Published Post ↗

Last Published Post ↗⁠

Role: Art Director & Brand Identity Designer
Client: French Knot Alterations | Bridal & Eveningwear Alterations

Developed the brand’s visual identity from the ground up, establishing a cohesive visual language across digital communications.

Art directed three campaigns and ongoing content production, including creative concepts, photoshoot direction, image editing, social media design and visual storytelling.

Recognition:The Knot Best of Weddings 2026 — awarded to French Knot Alterations.

link:
View Brand Instagram 

View Brand website 

View Brand The knot Wedding Planner 

Editorial 01 — Origami & Fashion

Role: Origami Designer

Collaborated with the MonKouter team on a fashion photography and film editorial, contributing original origami design and hands-on execution for the production.

Editorial 02 — Swans 🦢

Role: Production Coordinator

Collaborated with MonKouter on Swans, a Dubai-based fashion editorial developed in collaboration with Alaghband Jewellery and Lilis Events.

link:

Editorial 01 — Origami & Fashion

View Editorial 01 — Post 1 ↗

View Editorial 01 — Post 2 ↗

View Editorial 01 — Post 3 ↗

Editorial 02 — Swans

View Swans — Post 1 ↗

View Swans — Post 2 ↗

View Swans — Post 3 ↗

View Swans — Post 4 ↗

View Swans — Post 5 ↗

Collaborating brands: Alaghband Jewellery ↗⁠ · Lilis Events ↗⁠