Art Directions & Brand Identity — French Knot Alterations
Part-time · Remote, USA · Jun 2025–Present
Role: Art Director & Brand Identity Designer
Client: French Knot Alterations | Bridal & Eveningwear Alterations
Developed the brand’s visual identity from the ground up, establishing a cohesive visual language across digital communications.
Art directed three campaigns and ongoing content production, including creative concepts, photoshoot direction, image editing, social media design and visual storytelling.
Recognition:The Knot Best of Weddings 2026 — awarded to French Knot Alterations.
Project Links:
↗️View Brand Instagram
Art Directions — Moon Advertising Agency
Full-time | Dubai, UAE | Jan–Sep 2026
Role: Art Director (progressed from Project Manager)
Client: H E D E S | Architectural & Luxury Lighting
Led visual direction and creative production, coordinating a 16-member multidisciplinary team across graphic design, photography, video and digital production. Oversaw photoshoots, product catalogues, packaging, brand communications and digital content, including two launched campaigns, from creative brief to final delivery.
Project Links:
Art Direction — Afra Ensemble
June – July 2026 | Dubai, UAE
Venue: Sima Performing Arts, Alserkal Avenue
Project Type: Live Music Performance & Recording Productions
Role: Art Direction
I developed the visual direction for Afra Ensemble across a live music performance and multiple music recording productions in Dubai.
My responsibilities included visual concept development, set design, wardrobe styling, and spatial composition. During production, I coordinated on-set creative details, managed costume and visual checks, arranged performer placement, and supported the filming team to maintain consistency across the productions.
I also photographed the ensemble during recording sessions, capturing individual portraits and behind-the-scenes moments, followed by photo selection, editing, and retouching.
Project Links:
↗️Official Pages
Afra Ensemble — Official Instagram
Sima Performing Arts — Performance Venue
Live Performance & Promotion
https://www.instagram.com/reel/DZfFL6sBdyA/
↗️Music Recordings & Video Productions
↗️Photography & Behind-the-Scenes Documentation
Creative Production & Origami Design — MonKouter
Independent Project | Dubai, UAE | Jan 2026
Editorial 01 — Origami & Fashion
Role: Origami Designer
Collaborated with the MonKouter team on a fashion photography and film editorial, contributing original origami design and hands-on execution for the production.
Editorial 02 — Swans 🦢
Role: Production Coordinator
Collaborated with MonKouter on Swans, a Dubai-based fashion editorial developed in collaboration with Alaghband Jewellery and Lilis Events.
Project Links:
Editorial 01 — Origami & Fashion
Editorial 02 — Swans
Collaborating brands: Alaghband Jewellery ↗ · Lilis Events ↗
Art Direction & Brand Identity — BAYT AL HAY Group
Independent Project | Dubai, UAE | January – April
Role: Art Director & Brand Identity Designer
Project: Complete Rebranding & Visual Identity System
Developed a comprehensive rebranding and visual identity system for BAYT AL HAY Group, a Dubai-based company operating across excavation, transportation, building materials, waste collection, contracting, and diesel trading.
The project involved redesigning the brand identity and establishing a cohesive visual language across multiple business divisions and physical touchpoints.
Scope of Work: Brand identity, logo design, visual guidelines, graphic patterns, corporate stationery, packaging, workwear and uniforms, vehicle branding, flags, and environmental graphics.
link:
Content and Marketing Strategic Assistance — Deed Studio
September 2025 – February 2026 | Dubai, UAE · Remote · Part-time
Employment Type: Part-time · Remote
Industry: Architecture & Design
I worked with Deed Studio, a Dubai-based architecture and design practice, supporting content development and marketing communications across two campaigns.
My responsibilities included translating architectural research, project concepts, and design narratives into editorial content, visual storytelling, and brand-aligned social media communications.
Alongside content planning and marketing support, I contributed to visual content production, including the design of a motion graphics poster, combining strategic communication with hands-on creative execution.
Project links:
↗️Selected Creative Work
Motion Graphics Poster — Design & Production
↗️Studio Links
